Here is the deal with albums: nothing competes with having something to hold and share. To grab when you are happy or when you are grieving and hold. The images are important, but having them be tangible is also important.
And I know, when it comes to albums and books, there are a lot of options for consumers. I actually think that is really fabulous and it brings the cost down for professionals as well (some professionals are not psyched about that, but you can’t compete with the basics of economics!). But one thing that is vitally important is the longevity of photo albums, because if it starts to yellow or tear, to warp or fade, then it won’t be there to hold and to pass along.
Many photo books are made like magazines – they are printed onto paper with a fancier version of the printer you have at home. They might be UV coated, but ultimately they are printed on non-archival paper, and the images will fade over time. I only offer flush mount albums – the images are developed into the paper as true photographs and then mounted onto archival mat board pages. They have beautiful covers, but the thing that sets them apart is their insides – long lasting, well built, archival.
Here is the album for Katrina + Andrew- the textured line to match their (amazing!) wedding programs and colors, the design to match their classic style, and the archival to pass on to their new daughter.